Start here · Essential guide
Casino Game Design: How Games Are Created to Keep Players Engaged
An overview of the design choices in casino games, such as pacing, sound and feedback, that encourage continued play, and what they mean for players.
Design and Industry
How casino games are designed, built and engineered for engagement.
Start here · Essential guide
An overview of the design choices in casino games, such as pacing, sound and feedback, that encourage continued play, and what they mean for players.
A general look at the stages of making a casino game, from concept and math model to art, testing and certification, and why the order matters.
How screens, interfaces, mobile play and live streaming have changed what playing a casino game feels like, without changing the underlying house edge.
How software, networks and data tools changed the way operators run casino games and manage their business, from central systems to analytics and compliance.
How designers set a casino game's math model: probabilities, payouts, hit frequency and the target house edge, with a simple hypothetical example.
A behavioral science view of why casino games hold attention: reward schedules, near misses, sensory feedback and what research suggests, with its limits.
Related topics